AT&T Discovery DIstrict
Digital Out-of-home

To celebrate Samsung's foldable launch, we created a Rube Goldberg-inspired video — products interacting with a ball in a choreography of movement and sound, playing across 18.7 million pixels.

The piece took over the AT&T Discovery District in Dallas, mapped onto an 8,700-square-foot digital media wall, and featured the Galaxy Z Fold6, Z Flip6, Watch Ultra, Buds3 Pro, and Ring.

It performed so well that Samsung asked us to do it again for the holidays. We created The Great Galaxy Showdown — a snowball fight starring a cast of Galaxy products, told as a playful holiday story.