During the pandemic, we set out to get people moving again. We created PowerHub — a multi-platform initiative designed to bring Powerade back to relevance and people back to their workouts.

PowerTalks — I created the first Powerade podcast during the pandemic. The episodes centered on sports and on getting people back to exercising. Fer Gay, a sports announcer, hosted the show, and each episode featured two guests: an athlete and a health expert. We produced 12 episodes for the first season.

PowerRoutes — We created running and cycling routes across 8 Mexican cities on Google Maps, each marked with the nearest stores selling Powerade along the way.

PowerMusic — 4 Spotify playlists, each built to power a different kind of workout.