Context — Mexico ranks 4th in the world for social media consumption, but 107th for reading.

Idea — Let's steal time back from social media, with a cup of coffee.

Presenting Read a Latte: the first coffee that tells you a story. Because there's no better way to enjoy a great cup of coffee than with a great book.

How it works
1. Buy a latte at Chedraui Selecto.
2. Scan the QR code traced in the foam.
3. Get redirected to a landing page with a short story — and enjoy a Selecto moment.