Snickers
As a small production company, we used to reach out to brands and offer our services.
Snickers said yes.
We created and produced three videos for Snickers' latest product launch: each package featured a different mood —
the kind that takes over when you're hungry.
I wrote, directed, and edited all three.
Here's my favorite:
The boss enters the office — he opens an empty pizza box and grumbles. Gutierrez is just eating in the background. The boss looks at him.
Boss: What do you have there, Gutierrez?
Gutierrez: I’ve already finished it, sir.
Boss: Well, I wanted the reports on this analysis by yesterday, Gutierrez.
The Boss shoves a bunch of folders onto Gutierrez’s lap.
Gutierrez: Yes, sir. Yes, sir.
Gutierrez starts working in turbo mode. His phone rings. 3 messages appear:
Messages: “Gutierrez”, “I need them now”, “😡😡😡”
Gutierrez keeps working. His phone rings.
Gutierrez: Yes? Hello?
Boss: Are those reports ready, Gutierrez?
Gutierrez: I’m on it, sir.
His other phone rings.
Gutierrez: I’m sorry, sir, I have another call. I’ll call you back.
He answers his other phone.
Gutierrez: Yes? Hello?
Boss: Hurry!
Gutierrez: Yes, sir.
Hands with sticky notes and phones — even the boss — appear, harassing and hurrying Gutierrez.
Boss: Hurry Gutierrez, Hurry!
An alarm starts to ring and the camera starts shaking.
Gutierrez: You become super intense when you’re hungry, sir.
Gutierrez pulls a Snickers out of a drawer and hands it to the boss.
Gutierrez: Have a Snickers.
The boss opens and eats the Snickers violently. He’s clearly enjoying it.
Boss: Oh my! Forget that, Gutierrez, Let’s go to the karaoke bar, there’s a party — come on.
Gutierrez: Coming, sir.
The Snickers appear with words flashing across it:
Snickers: Do you become / Intense / Grumpy / Crabby / Crazy/
When you are hungry?
Have a Snickers!